Ethereal Skincare Website
SZA Did it again
SZA Did it again
SZA Did it again
SZA Did it again
Safety Sign Product Page
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I specialize in creating data-driven content strategies that drive audience engagement and boost visibility across platforms. My expertise lies in integrating SEO, social media, design and multimedia campaigns to achieve measurable outcomes.
My Skills & Experience
Social Strategy
I specialize in developing platform-specific social media strategies that align with brand goals and audience needs. From creating innovative campaigns to improving engagement by 50%, I design strategies that elevate online presence and deliver measurable results. My experience includes crafting targeted plans for diverse platforms, ensuring consistent messaging, and leveraging analytics to refine performance.
Copy & Content
With a strong passion for storytelling, I excel in writing engaging blog posts, e-commerce web copy, brand stories, and social media content. Whether crafting concise scripts or detailed articles, I create content that resonates with audiences and drives engagement. Additionally, I am skilled in editing, proofreading, and managing community interactions to foster meaningful connections.
Digital Design
I bring expertise in creating compelling visual assets using Adobe Creative Suite and Figma, ensuring every design aligns with brand identity and goals. From digital marketing collateral to multimedia campaigns, my designs consistently drive engagement and strengthen brand visibility.
Analytics & Amplification
My data-driven approach to digital marketing ensures campaigns are not only creative but also effective. I use tools like Google Analytics and Hootsuite to analyze performance, optimize SEO/SEM efforts, and amplify content reach. I also collaborate with influencers and implement targeted paid media strategies to enhance brand awareness and audience growth.
Things I've Worked On
Social Media Strategy
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Engaged 11 talented performers, generating 9,000+ impressions and a 6.48% engagement rate.
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Created a viral mashup video with 1,200+ organic views, spotlighting community talent.
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Reached 12,000+ users through geo-targeted ads with a 4.5% CTR.
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Designed branded merchandise and posters to celebrate participants and boost visibility.
Content and Community
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Created a fun TikTok video mimicking Fallon’s Whisper Challenge, earning 806 views, 19 likes, and 4 shares in 48 hours.
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Repurposed content for Instagram and Facebook, reaching 1,447 followers and sparking positive community engagement.
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Inspired audience participation, with followers recreating the challenge using #FallonIs50 and tagging Long Island Cares.
Product Design & UX
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Product Design Leadership: Led the UX/UI strategy for JETSWEAT Fitness, transforming an early-stage concept into a functional product vision with a clean, minimalist design.
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Marketing Contributions: Designed business cards, pitch decks, and brochures to communicate the platform's value, while pitching the concept to investors and stakeholders.
Educational Piece
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Addressing Food Insecurity: Tackled the issue affecting 234,000 people on Long Island by providing critical food support, with programs targeting children, families, and seniors.
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Showcased community support through initiatives like the Just Say Yes to Fruits and Vegetables (JSY) program and the Supporting Our Seniors (SOS) Mobile Pantry, promoting healthier lifestyles and tailored aid.
Coding Skills
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Designed and implemented a single-player virtual wall tennis game using p5.js, including paddle, ball, and wall mechanics.
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Programmed responsive controls for paddle movement via arrow keys and added adjustable ball speed for increased difficulty using the xSpeed variable.
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Built a score-tracking system that updates when the player misses the ball, enhancing engagement and replayability.
