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JETSWEAT Fitness
Overview
The goal of the project was to design a marketplace and enterprise technology platform for boutique fitness studios to distribute digital video content directly to consumers.
Role
Product Designer
Interaction
Visual design
Product Strategy
User Research
Prototyping & Testing
Marketing
Pitching
January 2020 - May 2020
Intro
JETSWEAT Fitness is an at-home or on-the-go workout platform that offers hundreds of on-demand classes from the best boutique fitness studios in every category. Learn more about what JETSWEAT Fitness does.
This was a project that I did outside of university and work hours, where I spent a large amount of my spare time and weekends working closely with the founder and a small team of engineers to build the vision.
Background
With the pandemic taking a huge toll on everyone's personal life, participating in outdoor and social activities became a health hazard. The question of how can we keep in shape and be healthy while being separated from our gym arose.
I was one of two product designers of the founding team.
I joined JETSWEAT Fitness as a product designer when it was just a small team of the founder, 1 engineer, another product designer and myself. I led the product, marketing, UX and UI strategy for the team. I've am extremely fortunate to have this as part of my journey and have grown tremendously during my time at JETSWEAT Fitness. Some key achievements of which I have listed below:
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Turned an idea into a product. The ability to transform an idea into something much more tangible is a process that is both exhilarating and rewarding. I worked closely with the founder and team to shape the product vision and strategy of JETSWEAT Fitness. While the product is still in development and has not yet been released to the public, being able to see how much we have grown as a team and startup is truly sensational.
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Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekdays to sketching, testing and designing the product alongside creating pitch deck presentations for investors on the business and marketing end of the business.
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Pitched to investors. I developed skills in not only designing our pitches but also presenting them to investors and large crowds.
Understanding the Problem
As a university student, I understood the pains of not being able to be active to keep up with my health. I wanted to validate these problems with others who have to stay fit to maintain health conditions so my team took the initiative to run focus group sessions on zoom with 9 random parents and students who were equally frustrated.
After listening to these our focus group, we discovered the top frustrations:
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Hardships of balancing home and personal time. Parents felt that due to the pandemic, they don't feel as if they have alone time to do the things that they once loved like going out for dinner, seeing a movie, working out, etc.
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Equipment are too expensive. Majority of the college students admit that they don't get paid enough to be able to get a subscription for an app to workout and the equipment needed for each workout is very pricey.
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No room. Both parents and students have stressed the concern of not knowing where they would be able to workout. Their living situations are very small and a lot of them shared that they are scared to workout outside.
Defining the Problem Statement
After gathering the research findings, I worked with the team to define the problem statement.
Problem statement:
Active individuals are frustrated with their current situations because they don't have a lot of money to invest in online workout subscriptions and don't have enough real estate to perform their usual gym tasks.
The Product Vision
As a product, we wanted to position ourselves as the leading fitness platform with 3 key focus areas
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Provide hundreds of the best instructors and classes in the world. Given the major changes in the world, people could be going through a tough time, especially when it comes to not being able to do the things they love. We want to provide a platform where users can browse and join the most motivating and captivating classes.
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Workout in your own pace and however you want. We want to provide individuals with a large amount of options to choose from and allow users who don't have equipment the same amount of fun and excitement as those with them.
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Low prices. We want to be the leading provider of fitness classes, yet be affordable for all users so everyone can experience quality classes.
In addition to being a Product designer, I was also responsible for the marketing side where I created business cards, pitch decks and brochures to illustrate the concept of our product and the value that it provides to our users. I created the designs, put together the prototype to demonstrate our product vision to investors and target users at pitch events and at investor meetings.
Defining the MVP
I participated in sketching sessions with the team to map out the user flow and come up with a storyboard to capture the MVP.
We identified the following key features:
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Goal definition. Allow users to set a fitness goal and specify the intensity that they want to get out of a workout class.
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List of recommendations classes. Receive a set of classes recommended to users based on their history on the app and website.
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Connecting with providers.
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Tracking of development. View your progress over time to see how you are tracking towards your goal.
It is also worth noting that there were technical constraints that had to be taken into consideration as a learning machine algorithm was not an easy feat for the recommendations page. The proposed short term solution was to provide a manual list of activities mapped based on the workout class type, intensity and level.
Designs
User testing was an iterative process that was conducted at every milestone of the project to identify the biggest pain points in the current version. Once feedback was gathered, I would revisit the prototypes and test again.
For the brand, I wanted to create a refreshing, minimalist and clean UI that conveyed trustworthiness and progression for future-oriented individuals.
Landing page
I wanted a landing page that had a simple call-to-action (CTA) that conveyed our purpose and value to our target users.
Sign up page
A simple sign up page that allow users to either log in or create a new account.
Dashboard
Once users have established a goal, we show them a list of workout classes that they can do. Content is not generated by JETSWEAT Fitness; rather it is aggregated from various course providers and sites.
Progress dashboard
As a user completes classes, they can view their progress towards their goal and see a breakdown of their skills improving over time.
Profile
This section of the platform displays snapshots the users history, which illustrates the goals and development of the individual over time.
Working with Developers
As part of the future vision, I created a site map of the platform to help engineers understand how the overall site architecture worked. The main areas were segmented as follows:
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Stage 0 - Onboarding. Set a goal and define the level in your workout class that you want to progress to.
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Stage 1 - Profile and Account setup. Set up your basic account and view a profile of your skills and progress.
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Stage 2 - Discover. Receive a plan of recommendations to work towards your goal.
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Stage 3 - Networks. Build communities and connect with other like-minded individuals working towards the same goal as you.
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Stage 4 - Home. See an overview of your progress, recommendations, and upcoming live classes.
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Stage 5 - Workout classes. Get matched to classes based on your skills and goals.
Results and Takeaways
Working in an early-stage startup was an extremely steep learning curve. It was an eye-opening experience that taught me a lot about being lean and knowing when and where to focus your energy and efforts.
Some key takeaways from this project are:
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Focus on building an MVP. In a startup, there is only so much time and effort that you can invest (especially when you're working full time!) so it's important to focus on the features that can deliver the highest value for your users.
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Don't worry too much about the detail. Earlier in my journey, I made the mistake of worrying about the look of the UI. Taking a step back and reassessing the user flows helped me to reprioritise the UX.
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Focus on the problem. At the end of the day, it is your users pains that you will be solving for so keeping that front of mind is important as it's easy to lose sight of this when you're bogged down in the day to day