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Jimmy Fallon Donation Campaign

Overview

Long Island Cares, Inc. is a nonprofit organization dedicated to addressing hunger and food insecurity in Long Island, New York. Established in 1980 by the late singer-songwriter and humanitarian Harry Chapin, Long Island Cares is the region's first food bank and continues to provide essential services to individuals and families in need.


This campaign centered on leveraging a high-profile donation by Jimmy Fallon to amplify brand awareness, express gratitude, and engage Long Island Cares’ audience across multiple social media platforms.

Role

Communications Specialist
Content Creation
Video Production

June 2024-July 2024

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Case Study: Strategy and Execution

Strategies & Tactics
Platforms: Facebook, Instagram, X, LinkedIn, and TikTok

 

Content Tactics:

  • A TikTok video featuring employees engaging in a Guess What I’m Saying challenge from Fallon’s show, combined with gratitude messaging and a CTA: “Thank you, Jimmy Fallon! Support hunger relief on Long Island!”

  • Repurposed video on Instagram, X and Facebook, highlighting the donation’s impact and Long Island Cares’ gratitude.

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Engagement Examples:

  • TikTok Post:
    A funny and heartfelt video of employees playing the challenge, with overlays like “Thank you, Jimmy Fallon!” and “Join us in making a difference.”

  • Instagram Copy:

 @jimmyfallon Turns 50 and Gives Back! 🎉 To celebrate his big 5-0, Jimmy Fallon made a generous donation to Long Island Cares! We’re beyond thankful, and we’re keeping the fun going with our version of the Whisper Challenge, Fallon-style. 🤫 Thank you, Jimmy, for your generosity and laughs. 💛 #FallonIs50 #WhisperChallenge #LongIslandCares #BirthdayVibes #JimmyFallon #Grateful'

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Video Content Creation:

  • Focused on fun and relatable moments to reflect Jimmy Fallon’s brand while aligning with Long Island Cares’ mission.

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Results:

Key Metrics:

  1. TikTok Success: The video garnered 806 views, 19 likes, and 4 shares within 48 hours, significantly boosting engagement.

  2. Instagram Reach: Static and carousel posts reached 1447 followers, generating positive comments and shares.

  3. Community Involvement: Several followers recreated the challenge and tagged Long Island Cares using #FallonIs50 #WhisperChallenge #LongIslandCares #BirthdayVibes #JimmyFallon #Grateful.

Takeaways

This campaign showcased my ability to:

  • Creatively align content with a celebrity’s brand to boost relatability and engagement.

  • Produce high-quality, multi-platform content that blends humor, gratitude, and impact in a timely manner.

  • Drive awareness for Long Island Cares while reinforcing its mission through innovative storytelling.

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