For this magazine, I designed a visual guidebook of the gymnastics world. From layout to personalized text, I focused on carrying a perceptive identity that tells a cohesive story from page to page, where design creates a memorable experience that readers/users love, and nothing feels out of place. How does that experience carry on to digital products? By developing a strong visual identity and its branding assets, and focusing on delivering the value of the magazine, I was able to create an experience that was not only consistent, but also meaningful, across web and mobile.* All images are copyrighted