BEDGEAR Black Friday Campaign
Create a promotion that is visually stimulating and convincing, while conveying savingsl efficiently and effectively. Also, the goal is to inspire people to click on bedgear.com , where they can find the best sleep of their life.
August 2022 - October 2022
BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. Learn more about what BEDGEAR does.
As part of the digital team, we wanted to tackle Black Friday by raising awareness to individual best sellers, while getting sales on items that don't get purchased frequently. Our team knew that we needed to impress our online users with the best visuals to increase sales.
I was the sole UX designer on the team. Here is a list of my accomplishments below:
Applied design sprints to inform our process. I was able to effectively apply the design sprints process to identify the problem, ideate on the solution, prototype and implement the final product.
Executed end to end. The fact that the engineers were able to code the final designs in such a short period of time demonstrated our ability to execute and ship features as a team.
Understanding the problem
I conducted a brainstorming workshop with the team to uncover pains felt by individuals. It was revealed that:
Users are having a hard time making expensive purchases because they don't know which products work for them
Users don't feel comfortable making large purchases without reasoning
Product Vision and Solution
From these findings, we decided as a product to identify key business goals:
We want users to understand the impact BEDGEAR products can have on their sleep
We want users to understand the technologies used in BEDGEAR products
We want to create visuals that help communicate our benefits to consumers
As a starting point, we each did some market research on competitors to investigate the current offerings in the market and take inspiration from particular features that we liked about each app.
I then conducted a 15 minute sketching session to encourage each member of the team to draw out their vision of the solution.
Defining the MVP
Based on the sketching sessions, it was revealed that there were issues in the product vision:
How will our team list products that are on sale in a tiered fashion, while being visually appealing? In order for the engineers to begin on the architecture, I mocked up the main screen for the MVP based off the sketches created by the team.